First pillar of the new online brand strategy, the new website places the digital at the heart of the ambition and the evolution of Aéroports de Paris: modernize its image and offer travelers the best qualitative customer experience, at each point of contact.
The design of this website is based on:
This new website is only the first step of the whole digital strategy. Many other digital services, online and in situ, will follow in 2015, fed by specific behavioral information of private and business travelers, in order to turn their time at the airport into a useful and personalized time (mobility, social networks, iBeacons .. .).