Casino Fans Testers

CONTEXT

“Produits Casino” strives to continually create rich, long-lasting and positive relationship with their fans while improving the everyday lives of its consumers. Their new strategy incentivizes its 33,900 Facebook fans and separates “Produits Casino” from the competition.

PROBLEMATIC

The observation is simple; quality is a core high value proposition of “Produits Casino”.
But how to convey the prospective users that Casino brand products are really good?.

APPROACH:

Engaging Facebook fans in the strategic choices of « Produits Casino »

By allowing the fans to directly experience the Casino brand’s products, the agency is able to convert a casual and passive virtual relationship into an authentically interactive experience for the end user. Building this rapport is crucial to create a user loyalty, community and stickiness.

Casino brand also aspired for the true quality of its products to be acknowledged: the most effective way to talk about its products is to offer consumers the opportunity to experience them.

SOLUTION:

The app « CASINO FANS TESTERS » 1st Consumer Panel 100% Facebook

Each month, Casino delivers at home a selection of its own products among their Facebook Fans

MECANISM

IN THIS STRATEGY THE BRAND CONSIDERS THE FAN AS THE CENTER PIECE OF THE DIALOGUE POSITIONING HIM/HER AS A BRAND AMBASSADOR

RESULTS

In only a few weeks and with no media investment, Casino received :

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Home Page
Publication of the Tests Results
Publication of the Tests Results
Data Visualisation Infographics